Case Studies: WhiteSpace Architects
Learn how ALK helped WhiteSpace Architects Reach 5 times their goal for leads.
WhiteSpace Architects | 5x Lead Goals
WhiteSpace Architects is a Hawaiʻi-based architecture firm that boasts a diverse portfolio of custom home and building designs. The award-winning firm has designed luxury residences, commercial centers, hotels, educational facilities and public spaces on every major Hawaiian island.
The firm sought the services of ALK Digital Marketing in late 2023 to improve its online presence, local awareness of its services, and to boost the number of qualified project leads per month. Their goal was to receive 2 *qualified* website leads per month.
Challenges
WhiteSpace Architects’ analytics tracking was very limited, search presence was low, and the firm wasn’t receiving qualified leads from their website.
Solution
ALK started out by ensuring that leads were tracking accurately in GA4, organizing qualified vs. unqualified leads. This allowed more insights about the firm’s converting and non-converting audiences, as well as opening up the possibility for conversion-optimized ads in the future. Then, ALK made small, but important conversion optimizations to the website and its lead storage. Following that, ALK kicked off a consistent digital presence on social media and email channels. Lastly, ALK performed keyword and audience research to launch highly targeted social and Google Ads.
Results
The results have surpassed their goals for every month of 2024, including a record-breaking 5x their lead goal (10 leads). With leads constantly flowing in, the firm can refocus their efforts on keeping operations tidy without needing to worry about keeping business coming.
What Clients Say
“An Asset to Our Company”
