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ALK Digital Marketing

Case Studies: Hawaiʻi Art Gallery

Learn how ALK helped a Hawaiʻi-based fine art gallery increase its Shopify website sales by 65% with zero ad spend during their first full year together.

Hawaiʻi Art Gallery | 65% Year-Over-Year Revenue Growth with zero ad spend

A Hawaiʻi-based art gallery and online store sought out ALK Digital Marketing services to reach new audiences online, optimize its online store (Shopify) and increase website-based sales & gallery visit bookings.

Despite a strong fan base, the gallery’s website had experienced  two years of traffic decline and sluggish sales from 2022 to 2024. 

ALK Digital Marketing services was hired to help reach new audiences online, optimize the online store and increase website-based sales & gallery visit bookings.

Challenges

Without effective Analytics, the gallery was operating blind to what was working and what wasn’t. Despite a strong fan base, content outreach lacked strategy and consistency, leaving opportunity for increased connection and more powerful storytelling. The Shopify website suffered from design issues, lack of trust signals, problems with product pages & collections, and the absence of SEO. 

Solution

Despite zero ad budget, the gallery experienced a 65% increase in website revenue and an 80% increase in website sessions from 2024 to 2025 after hiring ALK Digital Marketing in mid-2024. 

ALK Digital Marketing employed utilized her extensive background in journalism, creative writing, web design and visual storytelling to help increase awareness and trust for both the gallery’s new online visitors and its existing fan base.

What Clients Say

“ALK is creative and innovative in her approach.”

"ALK Marketing is truly a very beneficial service for our small family business. Allison has been very helpful in growing our business. She is creative and innovative in her approach. We are looking forward to our continued relationship."